I will start off with an interesting fact, more than 50% of IS projects fail. Why is this?? Well majority of these fail because systems analysts try to build magnificent breath taking systems without understanding the organisation. These analysts need to look more into information systems which will in turn deliver these magnificent systems they want and of course they benefit from competitive advantages.
For companies to succeed in the competition global market they need to put in place a highly effective Information Systems (IS) infrastructure in order to achieve competitive advantage.There have been many procedures and techniques developed to build an effective information systems.For example the Internet and information systems, which are effective business tools and they do help gain competitive advantage.
Since the introduction of the Internet, it has already changed how people communicate, work, socialise and even how they live their daily lives. Organisations like Amazon, eBay, Tesco, Dunnes etc. have used the internet to their advantage by gathering information about their customers and using information systems to obtain useful material of these potential shoppers. These companies have adopted a competitive strategy and overall have gained an advantage over their rivals.
According to turban et al (2006), because the Internet has changed the nature of doing business, it has also changed the nature of competition.
Therefore business should take advantage of using the internet and the information system in order to gain an edge of their competitors.
In my next blog I will be writing about how Tesco have used the Internet and information systems to gain competitive advantages.