IS in Marketing

18 Feb

As a part of decision making Information Systems can be used as a part of management information systems. It is a procedure by which information is gathered, processed, analysed, stored and distributed in a tidy and timely fashion to the vital members of the decision making model. 

Kotler (2006) defined it as ‘ people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers’. 

Information Systems within marketing can aid and act as a great benefit to businesses to organize and assemble information. They can allow  the most efficient use of time and finances with a corporation. 

A management Information System provides information that organizations need to manage themselves efficiently and effectively They are commonly computer systems used to manage data, people and technology. They are used to analyze and facilitate strategic and operational activities, differentiating them from other information systems 


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