Hey there, I hope everyone enjoyed my last blog on social media and online shopping. Today I will look at different companies that use information systems to their advantage and how they have developed over the years in terms of different trends that have helped them gain competitive advantage.
The first company I wish to look at is Amazon. This is a company that has gained competitive advantage through information systems. It was founded by Jeff Bezos. It’s first book was sold in 2005 in Bezos Garage in Seattle. During its first month in business, Amazon.com received orders from people in 50 U.S. states and 45 countries across the world. Did you ever wonder where its logo developed from, if you look close it suggests a smile and an arrow, – “Were happy to deliver anything anywhere”. I came across this site: http://mashable.com/2011/07/22/facts-amazon-com/Amazon.com Facts: 10 Things You Didn’t Know About the Web’s Biggest Retailer. There are many reasons why Amazon have been so successful, they are continuously building a strong relationship with their customers. They do this by keeping records of past purchases, in which they are then able to recommend new products that relates to the interests of that customer. This is a very clear example of Amazon as an information system. Without the use smart search and browse systems, companies like Amazon would be virtually unusable (you would have to know exactly what you wanted in order to find it). Amazon have developed different trends over the years such as the development an e-commerce platform to other retailers and individual sellers in 2000. This has resulted in increased sales for retailers. There are lots of different signs that suggest that Amazon will have lots of different trends emerging in the coming years, in which they will be focusing more and more of the customer.
Another company that uses information systems to its advantage is Nike. Nike has grown and grown over the years and in recent years they have introduced Nike ID. This is a site in which you can design your own pair of runners, by choosing different coloured shoe laces, textures etc. The runners can then be delivered to your house in the fastest time possible through express shipping. The use of information systems at its best. Check this out: http://www.nike.com/ie/en_gb/lp/nikeid?sitesrc=id_redir
Dell is another company in which you have the opportunity to personalise and also customise your product to suit your preferred taste, they do this through the use of information systems. This has allowed them to gain competitive advantage over other such giants in the sector such as Toshiba, HP etc. Again we will see Dell focusing more and more on what the customer wants and maybe the addition of a self customizing laptop design feature so the customer can add on the features they would like present.
The ATM was another amazing invention developed. By the simple process of inserting your card, the machine is able to analyse the information on your card, and then dispenses the correct amount of money requested. ATM’s are available almost everywhere nowadays, you do not even need to go the ATM at your bank, as each ATM has the ability to dispense the amount that you want by coming from the right account. The introduction of the ATM has speeded up banking across the globe, another trend developing in the area of banking is the use of banking 365 (an example of what Bank of Ireland use), a fast and effective way to access your account through the use of an information system.