So you’ve tried everything: you have consulted DSS and ERP systems, you have gathered information, interpreted it and have even sought expert advise… but nothing! No decision has been made. Don’t fret, in Google HQ California they had the exact same problem.
Google is a company in which fact-based decision-making is part of the DNA and where Googlers (that is what Google calls its employees) speak the language of data as part of their culture. In Google the aim is that all decisions are based on data, analytic and scientific experimentation. Google is a multinational Internet and software corporation specialized in Internet search, cloud computing, and advertising technologies. Google’s mission statement is to “organize the world‘s information and make it universally accessible and useful”.
However,in 2011 when Larry Page(Director) looked at the IS in place to aid decisions he worried the firm’s decision making had gone stale. Page reformed decision making at Google by:
- Changing the way meetings were run: each meeting had to have a clear ‘leader’ or decision maker in place. Decision-orientated meeting were to consist of no more than ten people and everyone had to make an input.
- Teamwork: projects would be delegated to small teams within the organisation, who would work in close proximity to one another. Offices were redesigned to encourage innovation in an informal setting.
- Encourage innovation and creativity: Google welcomes new ideas and encourages entrepreneurship within the company, Larry Page even congratulates staff for making mistakes. He realises that Google’s strength is in its values of risk-taking, agility and cooperation.
Google’ case proves that to make the right decision you need the right people and information systems to boot!
Roberto, M. (2012) Larry Page Reforms Decision-Making at Google. [ Available at: http://michael-roberto.blogspot.ie/2012/01/larry-page-reforms-decision-making-at.html ] Accessed: 3 March 2012
Bauer, T. and Erdogen, B. (2013) Decision-Making Culture: The Case of Google[ Available at: http://catalog.flatworldknowledge.com/bookhub/reader/4?e=fwk-122425-ch11a_s01 ] Accessed: 3 March 2012