Still Don’t Know!

3 Mar

So you’ve tried everything: you have consulted DSS and ERP systems, you have gathered information, interpreted it and have even sought expert advise… but nothing! No decision has been made. Don’t fret, in  Google HQ California they had the exact same problem.

Google is a company in which fact-based decision-making is part of the DNA and where Googlers (that is what Google calls its employees) speak the language of data as part of their culture. In Google the aim is that all decisions are based on data, analytic and scientific experimentation. Google is a multinational Internet and software corporation specialized in Internet search, cloud computing, and advertising technologies. Google’s mission statement is to “organize the world‘s information and make it universally accessible and useful”.

However,in 2011 when Larry Page(Director) looked at the IS in place to aid decisions he worried the firm’s decision making had gone stale. Page reformed decision making at Google by:

  1. Changing the way meetings were run: each meeting had to have a clear ‘leader’ or decision maker in place. Decision-orientated meeting were to consist of no more than ten people and everyone had to make an input. 
  2. Teamwork: projects would be delegated to small teams within the organisation, who would work in close proximity to one another. Offices were redesigned to encourage innovation in an informal setting.
  3. Encourage innovation and creativity: Google welcomes new ideas and encourages entrepreneurship within the company, Larry Page even congratulates staff for making mistakes. He realises that Google’s strength is in its values of risk-taking, agility and cooperation.

Google’ case proves that to make the right decision you need the right people and information systems to boot!








Roberto, M. (2012) Larry Page Reforms Decision-Making at Google. [ Available at: ] Accessed: 3 March 2012

Bauer, T. and Erdogen, B. (2013) Decision-Making Culture: The Case of Google[ Available at: ] Accessed: 3 March 2012



10 Responses to “Still Don’t Know!”

  1. sad111350396 March 3, 2013 at 2:18 pm #

    I never knew that such a successful comapany like Google could actually be faced with problems now and again. I think the way in which their director solved the problem was very real life, ordinary and workable, and not complex and unrealistic. With the right people and info systems in place problems can be solve effectively.. Great blog 🙂 🙂

    • sad111302881 March 3, 2013 at 4:27 pm #

      Exactly it was such a simple solution to a complex problem! Goes to prove that people are at the heart of any successful business. This will be a good case study to use in our HR exam as well as our IS exam in may 🙂 glad you enjoyed blog!

  2. sad111419882 March 4, 2013 at 11:05 am #

    great idea to use a company such as Google! I use Google everyday so I found it very interesting so see how they apply their information systems. great post

    • sad111302881 March 4, 2013 at 11:28 am #

      I found researching this topic very interesting as well 🙂 amazing how such a ‘high-tech’ firm such as Google uses such simple methods to solve problems. One article I read said Google’s main information system is… Google! They Google everything! In 2007 they were voted best place to work for by Fortune 500 magazine.. fun place to work! Glad you enjoyed this blog

  3. sad112540853 March 8, 2013 at 12:20 am #

    Great blog and i like how you brought Google into the blog to make it more clearer and relevant to todays world of business and how even the biggest and most powerful of companies can go through a rough patch 😀

    • sad111302881 March 8, 2013 at 4:29 am #

      Thank you glad you enjoyed it 🙂

  4. sad111413042 March 8, 2013 at 12:30 pm #

    Genuinely never knew Google were like that..!! :O They really are concerned with having the correct people with the right knowledge.. something I believe every company should be concerned over!

    • sad111302881 March 8, 2013 at 5:06 pm #

      I was surprised too when we think of google we imagine a multinational corporative machine, but at google’s heart are its organisational values of teamwork and support

  5. sad111310996 March 9, 2013 at 5:35 pm #

    Your blogs are unreal full of research and knowledge will be extremely helpful in April!!

    • sad111302881 March 9, 2013 at 7:45 pm #

      Thank you, glad you read & enjoyed my blogs 🙂

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