Using IS for decision making – Intelligence and Design stage’s

5 Mar

During last weeks blog, we previewed the four stages in the decision making process, used by organizations on a regular basis. I will now take an in depth look at each stage, giving practical examples and how companies use helpful tools/software applications to aid in the decision making process. first up…

1. Intelligence:

Last week we defined the intelligence stage of decision making IS as the point where we locate and accurately identify problems within the organization. Now this stage also has a place in the process of producing new products, as in each design stage of a new product/service, each one must be tested for problems or ‘bugs’ in the case of most software/applications. A prime example of this is given in an article by IEEE Xplore, in which they give us a low down on a function tool, which effectively assess a new products introduction.

In the article, James Zurn discusses the uses and efficiencies used by the Product Discovery Function or PDF, used to validate new products during the design stage to see how effective they are and problems occurring. The author makes the point that the validation of the new products during the design stage is vital to succesful release in the market, and that PDF takes less time then it would manually to constantly validate said product. It uses historical data to create correlations, thus leading to forecast problem discovery rates. Zurn states Program delays due to excessive validation will therefore be a thing of the past, saving the company time and money, as well as freeing up personel to work on other areas within the project!


2. Design:

The Design process deals primarily with identifying solutions to the discovered problem, and then exploring different and varied solutions, as posted last week. For this stage of the decision making process, many organizations will look at a broad range of solutions to any given problem, and work within teams or collaborative environment to try and define the correct solution for the issue. Finding company examples where IS was a major influence in this stage of decision making process proved difficult, but I will attempt to provide more and sufficient examples in my next blog, where I shall look in depth at the Choice and Implementation stages 🙂


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