To support my previous blog posts I wish to apply what was contained in them to a particular business case as below.
In the transportation industry whether it be the transportation of people or goods being able to access, analyse and interpret information is key to maximising the value that you can obtain from it. For example DFDS, Northern Europe’s largest shipping and Logistics Company had to gather, process, interpret and apply information from a number of sources before selecting one which satisfied its requirements. Such a requirement related to finding a cost effective option to transport goods in both directions from Waterford Port to Ballina Co. Mayo. DFDS carried out a thorough analysis of all options prior to selecting one which satisfied most of its requirements. DFDS Logistics had the following requirements for using information effectively and acted upon it:
- they knew the information existed
- They knew where it could be located
- They were able to access it
- They knew how to use it effectively
DFDS Logistics has chosen to transport goods by rail with a container service operating twice weekly (in each direction) between Waterford Port and Ballina, this service commenced operation on Monday last the 04/03/13 with the trains having direct port access. This option was chosen as it provided a cost effective bulk transportation alternative when compared with a road based shipping option via Dublin Port. DFDS has also maximised the benefit that its customers can achieve by it using the rail network to transport goods, in the sense that the trains which are run by Iarnrod Eireann are in a position to meet DFDS sailing schedule from Waterford Port to Rotterdam, Netherlands. I hope that you were able to apply what was provided and discussed in my previous blog posts to this case. I hope that now you are able to appreciate information and that value that information can have for an organisation.
Note: The images/video used in this blog post remain property of their respective copyright holders and no copyright infringement in intended, it is purely for illustrative educational purposes.