Marketing Information Systems

7 Mar

Today i will talk about Marketing Information Systems, here is a video first off to explaing about marketing information systems


Diagram to show marketing information systems
Marketing Systems (MKIS) 
  The business function of marketing is concerned with the planning,  promotion, and sale of existing products in existing markets, and the    development of new products and new markets to better serve present  and potential customers.
 Marketing Information Systems are
  • an interactive marketing process  possible where customers can become partners in creating, marketing, purchasing, and improving products and services.
  •  Sales Force Automation – use mobile computing and Internet  technologies to automate many information processing activities for      sales support and management.
  • Sales Force Automation
  • Outfit sales force with notebook computers, web  browsers and sales contract management  software
  • Connect them to marketing websites and  company intranet

Goals include: 

  1. Increase personal productivity
  2. Speeds up capture and analysis of sales data from the  field to marketing managers
  3. Gain strategic advantage

MKIS Use by Managers

  • Industry giants are using the computer as a  marketin tool
  • To learn about consumer needs and wants
  • To formulate the marketing mix
  • To follow-up on how well mix is received by the  consumers

thanks you for reading this post, video link at top



O’Brien, James A (2005) Introduction to Information systems



One Response to “Marketing Information Systems”

  1. sad112540853 March 8, 2013 at 12:45 am #

    Brilliant blog, well written 😀 Well done 😀

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: