Today i will talk about Marketing Information Systems, here is a video first off to explaing about marketing information systems
- an interactive marketing process possible where customers can become partners in creating, marketing, purchasing, and improving products and services.
- Sales Force Automation – use mobile computing and Internet technologies to automate many information processing activities for sales support and management.
- Sales Force Automation
- Outfit sales force with notebook computers, web browsers and sales contract management software
- Connect them to marketing websites and company intranet
- Increase personal productivity
- Speeds up capture and analysis of sales data from the field to marketing managers
- Gain strategic advantage
MKIS Use by Managers
- Industry giants are using the computer as a marketin tool
- To learn about consumer needs and wants
- To formulate the marketing mix
- To follow-up on how well mix is received by the consumers
thanks you for reading this post, video link at top
O’Brien, James A (2005) Introduction to Information systems