One might think that the only members in an IS project is that of only those within an organisation. However the consumers or users of what the IS teams intend to create are also members of the IS project. If there are no end-users then there would be no one to use what comes out of the project, therefore the project would become useless. It is because of this that members within the organisation see the end user as an important part of the project. With an ever changing society, the demands of the end users can change spontaneously therefore team members within the organisation must keep studying the needs and desires of the end users in order to satisfy them and attract them to their project. Because of this there are considered a great source a feedback for an IS project.
Team managers and team leaders study current information is studied such as consumer demand and sales. If the trends of the end-user changes certain projects can be changed or discontinued in order to adapt to these changes. Research is also carried out on competition here and what steps can be done in dealing with it.
One question that is frequently asked is who creates the projects that the end–users receive. This can range from in-house applications, software packages, internet-based application services (web services) and outsourcing.
Another question asked is who are these end-users? On organisational levels these can range from top and middle managers, team leaders and supervisors and operational employees. On business function they range from marketing, production, sales accounting, information technology and human resources.
With all the examples shown of the many end-user developers and users, and with their importance shown with in an IS project, it is clear that it is one of the major team roles within the project.